ABACapture the source
Use controlled source names, relationship owners, and campaign context at intake.
REFERRAL SOURCES
Understand which referral relationships create viable starts.
Track source, fit, progression, and outcome across the funnel—without overstating volume as value.
OPERATING OUTCOMES
Make the work observable and actionable.
Consistent referral-source attribution
Source quality beyond raw lead counts
Better outreach priorities
THE OPERATING FLOW
From standard to queue to decision.
Measure progression
Compare qualification, benefits, authorization, staffing, and start outcomes by source.
Close the loop
Give growth and operations teams a shared view of fit, friction, and follow-up.
MEASUREMENT
Measures that connect to an operating decision.
Definitions are configured with the organization so a scorecard does not become another source of conflicting numbers.
Referrals by sourceQualified rateStart rateCycle time by sourceSource concentration
SEE THE OPERATING SYSTEM
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